Draft Instructions for Parents
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Help Us Understand What Would Help You Vaccinate

We want to help more families get their kids the HPV vaccine. To do that, we’re offering gift cards to parents who schedule and complete their child’s HPV dose within 90 days.

But here’s the thing: every family is different. Some may need more help than others. That’s why we want to know the smallest gift card amount that would make it worth it for you to get your child vaccinated.

This is not a test. There are no right or wrong answers. We just want to understand what would help your family.

💡 How It Works

“Yes, I’ll get my child vaccinated if I get at least this much.”

After you choose your amount, the system will randomly pick a number between $0 and $50.

If the random number is equal to or more than your number, you’ll be offered that amount as a gift card — if you get your child vaccinated in time.

If the random number is less than your number, you won’t get a gift card.

✅ Why It’s Best to Be Honest

This system is designed so that telling the truth is the best choice.

  • If you ask for too much, you might not get any gift card at all.
  • If you ask for too little, you might get a gift card that doesn’t really help you.

So it’s best to choose the real amount that would make it worth it for your family.

Want more detail? See Example · Frequently Asked Questions

✅ Quick Check

Before you move on, please answer this question:

What happens if the random number is less than the amount you typed?

Now Enter Your Amount

Move the slider to choose the smallest gift card amount that would make it worth it for your family.

Your amount
$0
Range: $0 to $50 (step 1)

Tip: Pick the smallest amount that would make it easier for you to vaccinate your child.

Now Answer These Questions

Which of the following were you thinking about when you made your bid? (Select all that apply)

Timing preference

How much time should be allowed to vaccinate to earn the financial incentive?

Format preference

Assuming equal value, please rank the following forms of financial incentives from best to worst.

    Use the ↑ / ↓ buttons to reorder.

    Your Random Draw & Offer

    Your amount: $0
    Random draw (between $0 and $50): $0

    You are eligible for a gift card 🎉

    Because the random draw is greater than or equal to your amount, you are offered $0 if your child gets vaccinated within 90 days.

    This page shows the BDM outcome. Nothing is saved.

    All Set

    Thanks for walking through the example. The HPV vaccine is cancer prevention. Click here to schedule your visit.

    📊 Example

    Let’s say the highest gift card possible is $50.

    You say:
    “I would do it for $20.”

    The system randomly picks a number between $0 and $50. Let’s say it picks $25.

    Because $25 is more than your $20, you get offered $25 if you get your child vaccinated in time.

    But if the system had picked $15, you wouldn’t get a gift card — because $15 is less than your $20.

    ❓ Frequently Asked Questions

    1. What if I don’t want a gift card?
      That’s totally okay! You can move the slider to $0 if you would get your child vaccinated without needing a gift card.
    2. What if I’m not sure how much I need?
      Think about what would help cover your time, travel, or other costs. Pick the smallest amount that would make it easier for you to say yes.
    3. What if I pick a number and then change my mind?
      You can take your time before submitting. Once you submit, your number is final — so make sure it feels right for you.
    4. What happens if I get offered a gift card?
      You’ll get a message with the offer. If you get your child vaccinated within 90 days, you’ll receive the gift card digitally.
    5. What if I don’t get offered a gift card?
      That just means the random number was lower than your amount. You can still get your child vaccinated — but there won’t be a gift card this time.
    6. Is this a trick to get me to take less money?
      Nope! This method is designed to be fair. The best way to get the right offer is to be honest about what you need.